Inside the first Virtual Production studio in Northeast Brazil

For a brand, filming always had a logistical cost. The shoot day began days earlier: moving crew, equipment and cast to the location, hoping for good weather and, when the set didn't exist, betting on a green screen and on the client's imagination, who only saw the result weeks later, on delivery.

Virtual Production reversed that order. Instead of taking the production to the world, it brings the world to the set: the environment is rendered in real time on the LED panels behind the cast, with light, reflection and depth captured straight into the lens, no chroma key.

The director sees the finished film on the monitor while shooting. And the client approves on set, not on delivery.